Tuesday, June 25, 2013

The data dilemma

Are you addicted to your smartphone? Are you reading this on a mobile device right now? Have you totally learned to take data for granted the way I have in the US?

For the average South African, a smartphone is a huge luxury and data plans are prohibitively expensive. So I found one tech start-up here that's trying to work with that.

Most tech start-ups you hear about, especially in the mobile world, are focused on going more advanced, more hi-tech, more hi-def, etc. Cinemo, on the other hand, is trying to develop something super low-tech. By simplifying streaming and reducing the resolution of videos to the smallest file possible, the Cinemo app is allowing South Africans to watch videos on low-end cell phones for the first time. For a lot of people, that could mean much easier access to media.

Here's a video I made about it.



Watch this video on News24.

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